A Scientist's Tools for Business
Metaphors and Modes of Thought
Robert L. Sproull
Providing a much-needed bridge between an understanding of simple but vital scientific principles and their application in a business atmosphere, this book illustrates and explains the connections between business matters and the tools and modes of thinking of the scientist. Drawing upon numerous `real life' examples, insightful problem-solving techniques are analysed, discussed, and presented. | |
DETAILS
2 line illustrations
208 pages
Size: 22.8 x 15.2
13 digit ISBN: 9781878822840
Binding: Hardback
First published: 20/Nov/1997
Price: 47.95 USD / 25.00 GBP
Imprint: University of Rochester Press
Subject: History of Science & Medicine
BIC class: CTCB1
STATUS: Available
Details updated on 05/01/2009
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Reviews
"A penetrating insight into the thought patterns of an analytically orientated physical scientist in management assignments...The connections between physics concepts and the business world are creative...It is a quick read, of interest to the curious." --PHYSICS WORLD, Oct. 1998"Bill Gates and other technology-oriented executives might enjoy this book. Sandy Weill might skim through it, pass it on to the investment management department--some of whom would find much that is useful in the book." FINANCIAL ANALYSTS JOURNAL Sept. Oct. 1998
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